Officially Sponsored by Shaquille O’Neal, Reebok, and Recognized as the Reebok League

The Southeast Elite High School Athletic League (SEHAL) is proud to announce a transformational national partnership with Reebok and NBA Hall of Famer Shaquille O’Neal. This collaboration marks a pivotal moment in high school athletics, establishing SEHAL as the first officially sponsored Reebok League in the country. This groundbreaking alliance brings together three cultural giants—SEHAL, Reebok, and Shaquille O’Neal—united by a shared mission: empowering underserved youth through elite competition, national exposure, and real-world opportunities. 

With Reebok’s legacy of performance and innovation, and Shaquille O’Neal’s lifelong commitment to mentorship and education, this partnership is built to inspire, impact, and elevate the next generation. “We’re building a league that doesn’t just play games—it changes lives,” said Louis Graham, SEHAL CEO. “With Reebok and Shaq behind us, this is more than a season—it’s a movement.” 

As part of the sponsorship, all SEHAL teams will receive exclusive Reebok apparel and branding, reinforcing the league’s identity and elevating its national visibility. SEHAL’s strong focus on NCAA compliance ensures student-athletes are not only excelling on the court but are academically prepared for the next level. The league also plans to expand into new markets and host its inaugural Reebok League National Championship in Spring 2026.

Shaquille O’Neal—a four-time NBA Champion and global ambassador for youth development—will serve as a mentor and public advocate for the league, using his platform to spotlight SEHAL’s mission and student-athletes. For these young players, this partnership represents more than just another season—it’s a life-changing opportunity to be seen, supported, and set up for long-term success.

For media inquiries, partnership requests, or to receive the full sponsorship proposal, please contact: officialsehal@email.com